Amazon
From 'Customer Obsession' to 'Customer Extraction'
$847B
Value Extracted
5
Key Initiatives
The Story
When Amazon came to us, they were leaving money on the table by actually helping customers find products. We helped them realize that the real product was the customer themselves. Now sellers pay 45-51 cents of every dollar just for the privilege of being buried under ads and Amazon's own knockoff products.
Key Achievements
Implemented 'pay-to-play' search results that look identical to organic results
Created seller fee structure that extracts 51% of revenue while threatening delisting
Designed price parity clauses forcing sellers to raise prices everywhere
Launched Amazon Basics to copy successful seller products and undercut them
Introduced Prime price increases every 2 years because what are you gonna do, leave?
EnshitifAi helped us understand that customer trust is a extractable resource, not something to preserve.
Definitely Not Jeff
Chief Extraction Officer
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