The Extraction Blog
Actionable insights, best practices, and thought leadership from the world's leading customer value extraction consultancy.
Ticketmaster: A Masterclass in Monopolistic Extraction
How to charge $500 in fees for a $95 ticket and make fans blame Taylor Swift
When 40 state attorneys general and the federal government sue you together, you've either done something very wrong or very right. Ticketmaster chose the latter.
Chad Maximillian III
CEO & Chief Extraction Officer
Leveraging Synergistic Extraction Paradigms: Our Q4 2024 Outlook
Moving the needle on customer value realization through holistic monetization frameworks
As we close out another transformative fiscal year, it's critical that we take a 30,000-foot view of the extraction landscape and align our go-forward strategy with emergent value-capture opportunities.
Chad Maximillian III
CEO & Chief Extraction Officer
The AI Extraction Revolution: Why Your Competitors Are Already Doing This
How machine learning is disrupting the disruption of customer relationships
If you're not using AI to extract value from your customers, your competitors definitely are. Probably. We can't actually verify this, but it sounds scary enough to drive action.
Marcus Algorithm
AI Extraction Specialist
The Subscription Economy Playbook: Converting Ownership Into Endless Revenue
Why sell something once when you can sell it infinitely?
The old economy was about selling products. The new economy is about selling access to products you used to sell. The next economy? Selling access to features of products you used to include for free.
Bradley Venture
Head of Subscription Optimization
Dark Patterns Are Just UX Optimization (A Reframe)
Rebranding manipulation as 'conversion-focused design'
The term 'dark patterns' is so negative. We prefer 'persuasive design architecture' or 'conversion-optimized user journeys.' Same thing, better PR.
Karen McKinsey
VP of Dark Patterns
2024 Enshittification Trend Report: The State of Platform Decay
An objective analysis of who's extracting what from whom
We analyzed 500+ platforms across 12 industries to understand the current state of enshittification. Spoiler: it's going great (for shareholders).
Diana Shrinkflation
Senior Package Reduction Analyst
Why We Founded EnshitifAi: A Letter From Our CEO
The origin story nobody asked for but you're getting anyway
Every great company starts with a simple observation. Ours was this: companies are leaving billions of dollars on the table by actually trying to make customers happy.
Chad Maximillian III
CEO & Chief Extraction Officer
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