The Register

The Extraction Index

Industry leaders who trusted us to help them transition from customer-centric to shareholder-centric business models. We anchor every entry to documented, dated corporate behaviour.

49 CONSTITUENTS · $10.4T INDEXED

  1. 001AmazonFrom 'Customer Obsession' to 'Customer Extraction'2015$847B
  2. 002Meta/FacebookConnecting People to Advertisements2014$650B
  3. 003GoogleDon't Be Evil (Terms and Conditions Apply)2016$1.3T
  4. 004X (Twitter)Free Speech* (*$8/month)2022$44B
  5. 005TikTokYour Attention is Our Product2020$380B
  6. 006NetflixNetflix and Bill2022$182B
  7. 007UberYour Ride, Our Price2019$89B
  8. 008AdobeCreativity Requires a Subscription2013$285B
  9. 009RedditThe Front Page of Monetization2023$6.5B
  10. 010UnityPer Install, We Profit2023$12B
  11. 011TeslaSubscribe to Your Own Car2021$420B
  12. 012SiriusXMCancellation is Not an Option2018$23B
  13. 013Mercedes-BenzPerformance. Luxury. Subscriptions.2023$78B
  14. 014Ticketmaster/Live NationThe Only Game in Town (By Design)2010$23B
  15. 015Broadcom/VMwareWe Don't Buy Companies. We Monetize Them.2018$210B
  16. 016Chamberlain/MyQYour Garage, Our Rules2023$890M
  17. 017SpotifyStream Now, Artists Get Paid Never2019$79B
  18. 018Intuit/TurboTaxFree* (*Not Free)2015$45B
  19. 019SonosBricking Speakers, Building Character2024$2.1B
  20. 020HP Inc.Ink Costs More Than Champagne2016$31B
  21. 021BoeingCutting Costs, Cutting Corners2005$178B
  22. 022DoorDashEvery Fee Welcome (Especially the Hidden Ones)2019$47B
  23. 023Planet FitnessThe Judgement-Free Zone (Cancellation Requests Judged Separately)2024$12B
  24. 024BetterHelpA Safe Space to Share (With Meta, Snap, Pinterest, and Criteo)2017$3.2B
  25. 025OracleCan't Break In (Can't Break Out)1977$1.5T
  26. 026MicrosoftEmpowering Every Person and Organization on the Planet to Subscribe More2001$2.1T
  27. 027Bending SpoonsWe Buy Apps You Love. We Fire the People Who Made Them.2023$32B
  28. 028PalantirFinding the Needle in the Haystack (The Haystack Is You)2003$180B
  29. 029WalmartSave Money. Live Better. Install the App.2020$450B
  30. 030ChipotleFood With Integrity (Install the App to View Full Menu)2021$18B
  31. 031StarbucksTo Inspire and Nurture the Human Spirit — One App Install at a Time.2015$55B
  32. 032UPSWhat Can Brown Do For You? (See Surcharge Schedule)2020$95B
  33. 033DutchieCannabis Commerce Made Simple (For Us)2021$4.5B
  34. 034NianticThe World Is The Gameboard. The Dataset Is The Product.2023$12B
  35. 035JagexInflation, My Friend, Is a Premium Feature.2024$1.4B
  36. 036American AirlinesYour Miles Are a Currency. We Quietly Set the Exchange Rate.2024$34B
  37. 037DockerBuild Once, Run Anywhere — Pull Within Your Rate Limit.2021$2.8B
  38. 038SalesforceOhana Means Family. Family Means Annual Auto-Renewal.2023$290B
  39. 039Flock SafetyEliminate Crime. Retain Everything.2025$7.5B
  40. 040CulliganHey Culligan Man — Your Water Was Fine Before We Tested It.2016$6B
  41. 041NestléWater Is Not a Human Right. It's a $200-a-Year Permit.2015$250B
  42. 042Primo BrandsPoland Spring, Now Trading Under PRMB.2024$14B
  43. 043TargetExpect More. Pay Less. Become Inventory.2023$85B
  44. 044FitbitFind Your Fit. Then Find a Google Account by May 19.2023$9B
  45. 045NotionOne Workspace. Every Team. Twenty Lifetime Responses.2024$8B
  46. 046BMWThe Ultimate Driving Machine. Now Ad-Supported.2022$88B
  47. 047Buc-ee'sWorld's Cleanest Restrooms. World's Busiest Trademark Docket.2018$2.4B
  48. 048LinkedInConnecting You to Opportunity (Randomized, Controlled, Peer-Reviewed)2015$140B
  49. 049TwitchYou're Already One of Us (We Keep Half)2022$24B
$10.2T+
Total index
49
Constituents
2.1B
Users affected
∞
Subscriptions created

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