The Story
Netflix was losing money by letting families share accounts like normal humans. We helped them realize that every household is a separate revenue extraction unit, and that ads can be inserted even into paid tiers.
Key Achievements
1
Cracked down on password sharing, treating trust like theft
2
Introduced ads to paid tiers because why have one revenue stream?
3
Cancelled beloved shows after 2 seasons to prevent expensive actor negotiations
4
Removed user reviews to hide declining content quality
5
Implemented 'are you still watching?' to guilt users into continued engagement
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EnshitifAi helped us see that customer loyalty was just untapped revenue.
Content Accountability Team
VP of Shareholder Value
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