Meta/Facebook
Connecting People to Advertisements
$621B
Value Extracted
5
Key Initiatives
The Story
Facebook was wasting user attention on content from friends and family. We helped them pivot to a model where you see what advertisers pay for, while publishers who built their audience on the platform watch their reach crater to 2% unless they pay up.
Key Achievements
Orchestrated the 'Pivot to Video' fraud, destroying thousands of media companies
Reduced organic reach from 16% to 2% to force businesses to pay for visibility
Designed algorithm to maximize outrage engagement regardless of societal harm
Created Metaverse to extract value from a problem that doesn't exist
Implemented 'privacy features' that actually just block competitor tracking
We used to connect people. Now we connect advertisers to eyeballs. Much more profitable.
M. Zuckerberg
Totally Human CEO
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