Chamberlain/MyQ
Your Garage, Our Rules
$890M
Value Extracted
7
Key Initiatives
The Story
Chamberlain sold millions of 'smart' garage door openers. Then they realized: why let customers control their own garage doors for free when you can charge them? They blocked all third-party integrations and told Home Assistant to pay up or get out.
Key Achievements
Blocked Home Assistant, Homebridge, and all 'unauthorized' smart home integrations
Claimed 0.2% of users caused 50% of API traffic (the math doesn't math)
Killed Google Assistant integration then tried to charge for it
Forced Tesla owners into $179/5-year subscriptions to open their own garages
Told the open-source community to pay 'partnership fees' for basic API access
Made customers buy third-party hardware (ratgdo) to fix what they broke
Justified everything as 'improving performance and reliability'
EnshitifAi helped us see that 'smart home' really means 'subscription home.'
Product Strategy Team
Department of Access Monetization
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