X (Twitter)
Free Speech* (*$8/month)
$44B
Value Extracted
5
Key Initiatives
The Story
Twitter had built a platform people actually used for free. We showed the new owner how to extract maximum value by charging for basic features, amplifying paid users regardless of quality, and calling it 'free speech.'
Key Achievements
Monetized verification, turning trust signals into revenue streams
Implemented view-count anxiety to drive engagement addiction
Created paid algorithmic boost so anyone with $8 can dominate your feed
Removed headlines from links to keep users trapped in the app
Rebranded to X because burning brand equity is a power move
The bird is freed. Freed from the burden of being a functional platform.
Chief Twit
Technoking of Tweets
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