HP Inc.
Ink Costs More Than Champagne
$31B
Value Extracted
7
Key Initiatives
The Story
HP realized they were leaving money on the table by letting customers use affordable third-party ink. Solution: firmware updates that brick your printer if you dare use non-HP cartridges. Then: make you subscribe to your own printer.
Key Achievements
Pushed firmware updates that disabled third-party ink cartridges
Launched HP Instant Ink subscription (rent ink you used to buy)
Made printers that refuse to scan if ink subscription lapses
Programmed cartridges to 'expire' even with ink remaining
Implemented DRM on ink cartridges (yes, really)
Settled multiple lawsuits and kept doing it anyway
Made printer ink more expensive per ounce than human blood or Chanel No. 5
EnshitifAi showed us that the printer is just a vessel for ink subscriptions.
Printer Division
Chief Ink Extraction Officer
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