The Front Page of Monetization
$6.5B
Value Extracted
5
Key Initiatives
The Story
Reddit was powered by free labor from millions of moderators and users who created all the content. We helped them realize this community-generated value could be extracted by killing third-party apps and selling the data to AI companies.
Key Achievements
Implemented API pricing that killed all beloved third-party apps overnight
Sold user-generated content to AI companies for training data
IPO'd on the backs of unpaid moderators who built the communities
Redesigned site to maximize ad inventory over usability
Created NFT avatars to extract money from the most dedicated users
We realized the users aren't the community. They're the product.
S. Huffman
Chief Community Extraction Officer
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