Don't Be Evil (Terms and Conditions Apply)
$1.2T
Value Extracted
5
Key Initiatives
The Story
Google's search was too good. Users found what they needed in one click and left. We helped them understand that the real search result is the ads you scroll past looking for the actual answer.
Key Achievements
Transformed search results into an ad-filled maze requiring 4 scrolls to see organic results
Pioneered 'self-preferencing' to push Google products above better alternatives
Created SEO arms race that made the internet objectively worse for everyone
Killed Google Reader to force users into algorithmic feeds they can monetize
Designed 'featured snippets' to steal content so users never visit actual websites
EnshitifAi showed us that organizing the world's information means organizing it to maximize ad revenue.
S. Pichai
Chief Information Reorganizer
Want Results Like These?
Schedule your complimentary Value Extraction Assessment today.