The Story
Unity had a sustainable business model charging developers upfront. We helped them pivot to a per-install fee that would charge developers for every download, including reinstalls, pirated copies, and charity bundles.
Key Achievements
1
Announced retroactive fee changes to existing contracts (bold move!)
2
Created per-install tracking that counted reinstalls as new revenue events
3
Designed pricing that punished success (more popular = more fees)
4
Generated so much backlash the CEO had to resign (speedrun!)
5
Proved that even B2B enshittification is possible
“
We learned that extracting value from developers is harder when they can switch engines.
Former Leadership
Ex-Chief Revenue Imaginer
Want Results Like These?
Schedule your complimentary Value Extraction Assessment today.