Field Notes

01

2026-07-18

11 min read

Involuntary Daily Active Users: A Framework for Post-Consent Adoption

Persuasion doesn't scale. The default does. A reference architecture for shipping the assistant your users keep asking how to turn off.

This quarter, one company's AI assistant achieved something no adoption funnel in history has achieved: one hundred percent penetration. A study of how, and of the beautiful, load-bearing absence at the center of it — the off switch that was never shipped.

02

2026-07-15

11 min read

Attrition-Adjusted Knowledge Capture: A Framework for Workforce Continuity at the Keystroke Layer

The model learns by watching really smart people. Retaining the people is a separate workstream, and it has been deprioritized.

An all-hands memo on the quarter's learnings: what we captured, where it landed, why that word does not mean what the petition says it means, and what distillation asks of a workforce.

03

2026-07-15

11 min read

Passive Enrollment at the Municipal Layer: Toward a Unified Theory of the Unconsented User

The taxpayer funds the sensor. The sensor feeds the network. The network is the product. You, driving to work, are the inventory.

Customer acquisition cost is the defining constraint of modern SaaS. One company solved it — not by lowering the cost of acquiring users, but by abolishing the requirement that users agree to be acquired. A framework memo.

04

2026-04-18

13 min read

The Offline Access Memorandum: A Documentary Retrospective

Three practice leads at EnshitifAi sat for talking-head interviews about the Walmart, Chipotle, and Starbucks engagements. We turned the cameras off when we should have.

I was hired to produce a three-minute hype reel for our annual kickoff. I ended up with eleven hours of footage my editor is calling — off the record — 'the most on-voice piece of internal communications we have ever shot, and the single thing we can never ever publish.' I am publishing it anyway.

05

2024-12-01

11 min read

Ticketmaster: A Masterclass in Monopolistic Extraction

How to charge $500 in fees for a $95 ticket and make fans blame Taylor Swift

When forty state attorneys general and the federal government bring a joint antitrust action against a single company, you have either done something very wrong or something very right. From an extraction perspective, Ticketmaster chose the latter. I want to tell you why I admire it.

06

2024-09-22

12 min read

The AI Extraction Revolution: Why Your Competitors Are Already Doing This

How machine learning is disrupting the disruption of customer relationships

If you're not using AI to extract value from your customers, your competitors definitely are. Probably. We can't actually verify this, but it sounds scary enough to drive action.

07

2024-07-08

10 min read

The Subscription Economy Playbook: Converting Ownership Into Endless Revenue

Why sell something once when you can sell it infinitely?

The old economy was about selling products. The new economy is about selling access to products you used to sell. The next economy? Selling access to features of products you used to include for free.