The Extraction Blog
Actionable insights, best practices, and thought leadership from the world's leading customer value extraction consultancy.
3 posts filed under Subscriptions & Fees · clear filter
The Offline Access Memorandum: A Documentary Retrospective
Three practice leads at EnshitifAi sat for talking-head interviews about the Walmart, Chipotle, and Starbucks engagements. We turned the cameras off when we should have.
I was hired to produce a three-minute hype reel for our annual kickoff. I ended up with eleven hours of footage my editor is calling — off the record — 'the most on-voice piece of internal communications we have ever shot, and the single thing we can never ever publish.' I am publishing it anyway.
Margaret Hennessy-Voss
Documentarian-in-Residence, EnshitifAi
Ticketmaster: A Masterclass in Monopolistic Extraction
How to charge $500 in fees for a $95 ticket and make fans blame Taylor Swift
When forty state attorneys general and the federal government bring a joint antitrust action against a single company, you have either done something very wrong or something very right. From an extraction perspective, Ticketmaster chose the latter. I want to tell you why I admire it.
Chad Maximillian III
CEO & Chief Extraction Officer
The Subscription Economy Playbook: Converting Ownership Into Endless Revenue
Why sell something once when you can sell it infinitely?
The old economy was about selling products. The new economy is about selling access to products you used to sell. The next economy? Selling access to features of products you used to include for free.
Bradley Venture
Head of Subscription Optimization
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