Field Notes

01

2026-08-15

10 min read

Latest

Ten Trillion, and a Repainted Direction

A letter from the Chief Extraction Officer on crossing the Index milestone, rebuilding the site, and the thirty-six gradients that did not survive it.

Ninety-nine days to travel from nine trillion to ten. Sixteen days to travel from ten to ten point two. Nobody at this firm did anything differently in those sixteen days; we simply have the best seats in the room.

02

2026-07-18

11 min read

Involuntary Daily Active Users: A Framework for Post-Consent Adoption

Persuasion doesn't scale. The default does. A reference architecture for shipping the assistant your users keep asking how to turn off.

This quarter, one company's AI assistant achieved something no adoption funnel in history has achieved: one hundred percent penetration. A study of how, and of the beautiful, load-bearing absence at the center of it — the off switch that was never shipped.

03

2026-07-15

11 min read

Attrition-Adjusted Knowledge Capture: A Framework for Workforce Continuity at the Keystroke Layer

The model learns by watching really smart people. Retaining the people is a separate workstream, and it has been deprioritized.

An all-hands memo on the quarter's learnings: what we captured, where it landed, why that word does not mean what the petition says it means, and what distillation asks of a workforce.

04

2026-07-15

11 min read

Passive Enrollment at the Municipal Layer: Toward a Unified Theory of the Unconsented User

The taxpayer funds the sensor. The sensor feeds the network. The network is the product. You, driving to work, are the inventory.

Customer acquisition cost is the defining constraint of modern SaaS. One company solved it — not by lowering the cost of acquiring users, but by abolishing the requirement that users agree to be acquired. A framework memo.

05

2026-04-18

17 min read

Q1 FY26 Earnings Call: Prepared Remarks and Q&A

A lightly edited transcript of our first full quarterly earnings call. Forward guidance, operator commentary, and one genuinely rude analyst who will not be getting a follow-up.

We reported the strongest quarter in the firm's history while our PR team was still drafting the Q4 press release. Q1 FY26 extraction grew 37% year-over-year, client Net Promoter Score hit an all-time low (a leading indicator), and one analyst asked a question our General Counsel has requested we characterize as 'outside the scope of this call.' Here is the full transcript.

06

2024-11-15

8 min read

Leveraging Synergistic Extraction Paradigms: Our Q4 2024 Outlook

Moving the needle on customer value realization through holistic monetization frameworks

As we close out another transformative fiscal year, it's critical that we take a 30,000-foot view of the extraction landscape and align our go-forward strategy with emergent value-capture opportunities.

07

2024-09-22

12 min read

The AI Extraction Revolution: Why Your Competitors Are Already Doing This

How machine learning is disrupting the disruption of customer relationships

If you're not using AI to extract value from your customers, your competitors definitely are. Probably. We can't actually verify this, but it sounds scary enough to drive action.

08

2024-03-01

15 min read

2024 Enshittification Trend Report: The State of Platform Decay

An objective analysis of who's extracting what from whom

We analyzed 500+ platforms across 12 industries to understand the current state of enshittification. Spoiler: it's going great (for shareholders).